What is John Dough?

Throughout the year we have special promotions where we award you with John Dough Dollars for use in our John Dough Gift Auctions. We inform you of these promotions via our pre-sale announcements before the sale, lobby flyers, and our weekly pre-sale email sent every Monday to your inbox. For example, buy or sell one of our "Showroom" cars parked in Lane 2 before the sale and earn $10,000 in John Dough Dollars! Watch for special event sales where you earn John Dough Dollars just for attending the sale!

What can you do with John Dough?

Use your John Dough Dollars to bid on items in our bi-annual John Dough Gift Auction (anniversary sale in May, holiday sale in December). We have auctioned IPODs, Xbox gaming system, cameras, video cameras, jewelry, Saints tickets, Nascar racing trips, and more. Please offer your suggestions for items you would like to see in the gift auction and we will do our best to include them. John Dough vouchers will be prepared in advance of the gift auction and available in the Marketing Office.

Dealer Reward Points

How you earn them….

You earn Dealer Reward Points every time you buy and/or sell vehicles with us here at Louisiana’s 1st Choice Auto Auction. Each buy/sell transaction earns you one point which is automatically tracked by our computer system. Your points accumulate throughout the calendar year through your continued business with us. See Jacob in Marketing to get your point total.

What you do with them…

You may redeem your Dealer Reward Points at any time for logo items in our Dealer Pro Shop. From shirts and caps to flashlights and portfolios, we have a large selection of items to choose from. See Karen or Jacob in Marketing to cash in points for merchandise.

Please Note

John Dough Dollars have no redeemable cash value and are only used in our gift auctions. The program starts new every January. We do not rollover Dealer Reward Points or John Dough Dollars. Deadline for redeeming Dealer Reward Points is the end of January each year. Contact the marketing department at (985) 345-3302 or [email protected] with any questions.

We invite you to take advantage of these rewards! It's our way of living the lagniappe and showing you how much we appreciate your business. We sincerely believe...Your Best Choice is 1st Choice! And we trust you agree.